Home » Blog » Archive

Posts Tagged ‘Website Usability’


Creating simple usability tests with IntuitionHQ

Posted by john on August 20th, 2012

A website usability audit can be a great marketing tool

Everyone wants to be billing their clients and I’m sure thinking up some good ways to justify this is a major occupation. Well we here at IntuitionHQ have a solution: consider a usability audit of a client’s website that includes a few simple suggestions on how to improve the usability of their website.

So where are the billable hours coming from? Not too many are going to come from the usability testing itself. IntuitionHQ makes usability testing incredibly easy. Within a few minutes you can create a number of tests on the usability of a website and send it to a group of respondents. Results are compiled instantly and you can gain immediate insights from the usability test. Usability testing will highlight your web development skills and is a great marketing opportunity for you to leverage implementing the improvements to your clients website.

Here is our guide to a usability audit that is easy to put together, easy to interpret, will give you billable hours and some great reasons to pick up even more work from your client. Don’t forget that your client and their website visitors are the ultimate beneficiaries, as Amazon’s much fabled $300 million dollar button proves.

Step 1: Spend a few minutes analysing the website

Websites have differing functions. An ecommerce site should make it easy  to register, navigate, and purchase goods and services. A traditional store may need to build a community while it provides simple advice of location and purpose. Most companies want to give customers information to avoid costly call centre calls.

Whatever the purpose, look for a few obvious things on the website that look a little dated. Usability thinking has come on hugely in the last few years and a website more than 3 years old will need few tweaks. For some really useful insight on how to get started check out these 7 great tips for writing usability questions

Step 2: Develop some easy website usability tests

Did you know that people are much more likely to click on a contact button with a picture of a person on it? This has been widely tested in usability studies and you can prove it to your client with an easy usability test run using IntuitionHQ:

Does the website have a main picture in the website? You can run a quick A/B preference test on whether the current picture is preferred or an alternative:

A simple example we ran was on whether the cat or dog was cuter:

If a website requires a specific task of visitors, then testing how long it takes visitors to accomplish this task compared to an improved design can show how website usability can be improved.

In the example below, the respondents are shown either the website on the left or the right. They are asked where to click to find the blog and IntuitionHQ automatically times how long it takes for respondents to click on the blog button. You can see that the respondents shown the website on the right found the blog button almost twice as fast as those shown the website on the left.

Conclusion

Taking the initiative and proactively using a usability audit on a customer website will provide a great marketing opportunity for you.  You’ll be able to engage them on a range of ways you can improve their website with the benefits sure to follow for their website users.

 

 

The Ultimate Usability Resource Roundup: 60 Great Posts

Posted by Jacob Creech on September 13th, 2011

As you may or may not have noticed, we are quite prolific Twitter users here at IntuitionHQ. We love to share everything and anything related to usability and user experience, and judging from our 5000+ Twitter followers (and 700+ on our Facebook page), you’ve enjoyed reading it as well.

Thanks to our favorite Twitter tool, Buffer, we can even view analytics of all of our Tweets, and from that we’ve found our top 60 posts from the past few months.

All of these have been retweeted and clicked many times – with the most popular post garnering more than 1000 clicks thanks to a couple of (well, 30+) great retweets. We’ve also added a summary of the most popular sites at the end of the post which anyone with an interest in usability and user experience should really keep an eye on.

These post are in no particular order, but all are worth a look. Without further ado:

60 Great posts on Usability and UX

  1. The $300 Million Button
  2. A personal favorite as it shows the value of user testing

  3. How To Quantify The User Experience
  4. An interesting post because it looks at something many people think of as unquantifiable

  5. Usability Testing: What You need to Know?
  6. A great discussion of the key information you need to know in order to run successful usability tests

  7. Why Users Fill Out Forms Faster with Top Aligned Labels
  8. A great look at logic of form field layouts
    Top aligned labels - UX Movement

  9. Why Your Form Buttons Should Never Say Submit
  10. An interesting discussion on button labels

  11. What is Usability?
  12. Want to learn about usability? You should start here

  13. Personas: Putting the Focus Back on the User
  14. For anyone interested in learning about personas and user centered design, this is a great post

  15. 10 Things to Know about Usability Problems
  16. Measuring Usability is on of my favorite sites, and this post is a great example of things to remember about usability issues

  17. Website Usability Test: Gizmodo.com
  18. Another usability case study giving you a great starting point of how to run your own website usability tests

  19. Do You Know the 5 Keys to Designing Friendly Websites?
  20. 5 handy tips for designing more user friendly websites

  21. Facebook Rolls Out Privacy-Centric Design Changes
  22. An in depth examination of privacy controls on Facebook – really interesting

  23. Why Users Click Right Call to Actions More Than Left Ones
  24. If you have a call to action you want to convert on, read this post

  25. Swiss Army Knives (and web design)
  26. The Contrast Blog is always very well done, and this post is no exception. It even motivated us to do our own blog post on choosing features for your site or service
    Swiss Army Knife - The Contrast Blog

  27. Why Do Chairs Have Four Legs? The Cornerstones of Usable Websites
  28. Hard to argue with a post title like this; nice, simple tips too

  29. Why Rounded Corners are Easier on the Eyes
  30. This answers once and for all the debate about rounded corners… Right?

  31. Hotel Booking, from Start to Finish
  32. A well done examination of the entire hotel booking process

  33. Website Usability Testing: What To Test
  34. For all those wanting to know what to test on their sites or services, this post is the place to start

  35. Online banking – do we want safety over convenience?
  36. The (information) age old question – convenience vs security

  37. Wireframes are dead, long live rapid prototyping
  38. Not a rapid prototyping fan yet? Maybe this post will convince you

  39. 7 Steps to Avoiding User Adoption Problems with Site Redesigns
  40. Something a lot of sites could learn from – how to make your users not hate your redesigns

  41. Website Usability Test case study: TED.com
  42. A neat case study on usability testing looking at the TED.com site
    TED website usability review

  43. Nobody reads your dialog boxes
  44. Apparently no one likes to read on the internet – learn more about it

  45. SEO and User Experience Work Together
  46. A good way to sell people on the benefits of a good user experience – improved SEO

  47. 7 Tips for a More Engaging Website
  48. Helpful tips on how to improve engagement on your website

  49. How Users Read on the Web – Hint: They don’t
  50. Jakob Nielsen on how users read on the internet; evidently not very much

  51. Some UX Lessons I’ve Learned From Offline Experiences
  52. I really like this post; lessons we can apply online from offline experiences

  53. 4 forgotten principles of usability testing
  54. Handy tips you should bear in mind whenever you are running usability tests

  55. Creating a Usable Contact Form
  56. Want your users to contact you? Make a contact form they can use

  57. Usability versus composability
  58. User friendly vs programmer friendly software

  59. Bing vs Google: A Usability Face-Off
  60. A neat look at Google vs Bing in terms of usability. The verdict? Closer than you might think
    Bing vs Google website usability test

  61. Only five users?
  62. Looking back at the idea of 5 users for usability testing, and the law of diminishing returns (which is different with online/remote testing tools)

  63. Things Web Designers Do That People Love
  64. Want to make people love you? Here are some simple tips

  65. 8 Ways your Landing Page Design is Sabotaging your Click-Thru Rate
  66. Unbounce are landing page experts, and this is a great look at improving landing pages

  67. Another 10 UX mistakes to avoid
  68. 10 common UX mistakes you need to watch out for

  69. An interesting look at UX design
  70. A brief insight to the dark side of UX design – who knew?

  71. Why Users Fill Out Forms Faster with Unified Text Fields
  72. How unified text fields make for a better user experience

  73. Five Low-Hanging UX Tips
  74. 5 simple UX tips anyone can work on

  75. A CRAP way to improve usability
  76. Great examples and explanation of the principles of CRAP

  77. 10 Absentee UX Features on Top e-Commerce Sites
  78. Must read post for anyone involved with e-commerce

  79. The Newspaper User Experience
  80. I really like this post on the design of News sites on the internet, and makes you reconsider why things are the way they are
    The Newspaper UX

  81. A Few Notes from Usability Testing: Video Tutorials Get Watched, Text Gets Skipped
  82. We’ve already learnt that people don’t read, but apparently people do watch videos

  83. Web Accessibility, Usability and SEO
  84. How improving your website’s accessibility can also help with SEO – interesting post

  85. Designing Web Application Interfaces from a User Experience Standpoint
  86. Great post with well illustrated examples on improving user experience on the web

  87. (More) Useful Web Usability Testing Tools
  88. A huge roundup of super-useful usability testing tools

  89. Why the password “this is fun” is 10 times more secure than “J4fS!2″
  90. I love this – complexity and security are not equal

  91. 10 Usability Nightmares You Should Be Aware Of
  92. Learn from others mistakes so you don’t make them yourself

  93. 12 Website Usability Testing Myths
  94. 12 common myths about website usability testing, and why they are wrong

  95. Love the diagram – Have you tried talking to them?
  96. Great post on the UX designer as the man in the middle
    The UX designer as the man in the middle - The Contrast Blog

  97. 7 Usability Principles to Make Your Website More Engaging
  98. The original video on website engagement – check it out

  99. The Difference & Relationship Between Usability & User Experience
  100. Curious to know more about usability and UX? This post is a great start

  101. Form Design And The Fallacy Of The Required Field
  102. Required form fields and users – a look at the interaction

  103. Usability Testing: Usability testing is HOT
  104. Awesome post on why usability testing is so important, and so addictive

  105. A/B Testing and Preference Testing for Usability
  106. A useful comparison between different types of usability tests

  107. Useful Wireframing and Prototyping Tools – Roundup
  108. If you’ve ever done or been interested in wireframing and prototyping, you’ll probably want to check this list out

  109. iPad Usability Test: iReddit
  110. A great example of testing on the iPad, in this case looking at the iReddit app

  111. Why you shouldn’t make users register before checkout
  112. Yes, just yes

  113. If Architects Had To Work Like Web Designers
  114. Dear Mr. Architect: Please design and build me a house. I am not quite sure of what I need, so you should use your discretion. My house should have somewhere between two and forty-five bedrooms…

  115. 10 Great Reasons To Usability Test
  116. Need a reason to start usability testing? Here are 10 great ones
    Usability test so you don't fail - IntuitionHQ

  117. Do you make these 4 mistakes when carrying out a usability review?
  118. 4 common mistakes in usability reviews that you should watch out for

  119. 10 Mistakes in Icon Design
  120. A well illustrated post on icon design, and what makes them good or bad


Great sites on Usability and User Experience

From that giant collection of resources, we’ve crunched the numbers and found which sites were the most popular with our readers over the past few months. This is how those numbers broke down for the top sites:

The IntuitionHQ Blog – 9 posts. Unsurprisingly perhaps, as we often share our own links, and we also write a lot about Usability and User Experience, the IntuitionHQ Blog (RSS Feed) was the most featured site in our links. You can follow us on Twitter @IntuitionHQ

UXMovement – 5 posts. UXMovement consistently has a range of great posts which are short and to the point with really useful information. Follow them on Twitter @UXMovement

UXBooth – 4 posts. UXBooth is an old favorite of ours (and in fact, I’ve written a couple of posts there) with fantastic posts on a regular basis. Follow them on Twitter @UXBooth

Userfocus – 3 posts. Userfocus is another consistent resource for all things usability, and a knack for writing great posts. Follow them on Twitter @UserFocus

Hongkiat – 3 posts. Hongkiat features a whole range of different posts, including regular posts on usability and related tools. Follow them on Twitter @Hongkiat

The Contrast Blog – 2 posts. The Contrast Blog is a personal favorite of mine; it’s well designed and well written, and although not as prolific posters as some of the sites featured here, the posts are always worth a read. Follow @Contrast on Twitter for more.

UXfortheMasses – 2 posts. Like the Contrast blog, not super frequent posters, but always high quality, and a great reshare value. Check them out on Twitter @NeilTurnerUX

Some further recommendations

There are a whole range of other sites with frequent great posts on Usability and UX that are also worth a look, but that we haven’t tweeted as much over the past few months. We highly recommend you check out the following:

We hope you liked that roundup

Hopefully that is enough good resources to keep you going for some time. If you have other sites you’d like to see us Tweeting in the future, or other great links that we should see, please let us know in the comments below.

If you’ve got some value from this post, we’d love you to leave a comment, share this post using the buttons below, or follow us on Twitter, Facebook or our RSS feed.

Thanks very much for dropping by, and thanks to everyone who puts all of these great sites together and writes so many fantastic, fascinating posts. Cheers.

Looking to do some quick, easy usability testing? Why not check out IntuitionHQ? You can get started in no time, and collect thousands of results.

Want to test on mobile devices? We’ve also got a Usability Testing iPad app, and work on all mobile browsers.

Learn more and sign up at IntuitionHQ.com

 

What is usability?

Posted by Jacob Creech on May 31st, 2011

 
Every day we talk about website usability testing, what it can do for you, how it can smooth out the design process, and how usability is an ongoing trend that people need to learn to focus on.

All of that said though, every day I get people asking me ‘What is usability, and why should I care?‘. Today I’d like to talk about what usability is, and why it’s so important. I’d love to hear your views on it too, so please feel free to share your opinion in the comments below.

What is usability?

 
So, what is usability? There are a number of good definitions floating around, these are a couple of the ones that really hit the spot:

The state or condition of being usable; The degree to which an object, device, software application, etc. is easy to use with no specific training – Wiktionary

Usability refers to the ease with which a User Interface can be used by its intended audience to achieve defined goals. Usability incorporates many factors: design, functionality, structure, information architecture, and more – Sitepoint

Something easy to learn and easy to understand. Seems simple enough, right? But when you turn your mind to thinking of sites or products that truly meet this goal, how many can you think of? What examples come to mind?

My examples:

Mac OS X

Mac OS X

Mac OS X is well known because ‘it just works’. The simple tasks you would want to achieve are very simple to achieve. The important information is easy to find. Things that say they will work with OS X just work.

Especially if you live inside the Apple ecosystem, everything behaves in a simple and logical way. No blue screens of death, no clippy, no ugly pop up warning bubbles. It just works.


Retail Me Not - save money with coupon codes

Retail Me Not - coupon codes made easy

Retail Me Not is a great website to help you save money on the internet. If you often come to sites that ask if you have a coupon code, then this site will save you money. They have coupon codes for tons of different sites, and the site is designed to make the process of using the coupon codes as simple as possible.

When you find a code you want to use (with the simple, straight forward search function), just click on it and it will be copied to your clipboard. If it’s a referral link it will open up in your browser for you. You can see which codes are working at a glance, and share your own experience with the community. A great way to save money.


Kiwibank is a bit different from regular banking sites. The navigation structure is surprisingly clear and easy to use, and for what should be a content heavy site, none of the pages slap you in the face with too much content.

The important things are easy to find and easy to understand, and you are never more than a couple of layers from the content you are looking for.

They also developed their site without flash (which seems to appear awfully often on banking sites) so it’s extremely accessible as well.


Some more examples:

I’ve actually wrote a post last year over at 1stWebDesigner talking about 9 great examples of well designed, usable sites. Check out the list and see what you think.

Another great site that shows examples of UIs that have had a bit more thought than most is Little Big Details. They have a whole range of examples showing how little details make a big difference to the user experience. Well worth a look.

Why is usability so important?

  1. It gives users a better experience: The more your users enjoy your site, the more likely they are to return, the more likely they are to recommend it to others, and the better your site or product will do in the long run.
  2. It helps you stand out from the competition: Why did the iPod sell so well? It was simple, did what users needed it to do, and not a lot more. It was an extremely usable product in a market where people used to think cramming devices with a million and one different features that barely worked at all was the way to succeed.
  3. It’s what most people want: Well there are a few people who actually like things to be complex and customise things in a million different ways, the mass market wants things that are simple, straight forward and just work.
  4. It means people can spend more time doing, and less time learning: The more usable the interface, the more time people can spend enjoying themselves, making purchases, interacting with your site and achieving goals that are important to you.
  5. You spend less time, money and effort on support: If your site or product is simple and straightforward to use it will require far less support, saving you time, money and energy.

Of course, there is more to usability than this, but these are some really fundamental points about why usability is so important. Regardless of what industry you are in, regardless of the sites or products that you build, good usability will make a big difference.

Your turn

We want your opinion

We want your opinion

So, you’ve seen some examples of what usability is to me and why I think it’s important, and now I’d like to see what usability is to you.

What are your examples of great sites? What products come to mind for you? Or are there any sites or products you can think of that are fail on the usability front?

We’d love to do a usability review of some outstanding sites so people know what is working, and why it works so well, as well as sites that could use some improvement to improve their usability. Be sure to let us know in the comments below.

Interested in learning more about usability and user experience? Curious to see one of our upcoming usability reviews? Subscribe to our RSS feed, follow us on Twitter and like us on Facebook to keep up with all the latest news.

And don’t forget to share your comments on sites you love and hate in the comments below. Thanks for dropping by!

 

A/B and Preference Testing for Usability

Posted by Jacob Creech on April 14th, 2011

One of the most frequently asked questions we receive here at IntuitionHQ is from users who are interested in A/B testing, preference testing and usability, but who don’t know what kind of test is right for them, what kind of results they could expect with each kind of test, or even how to get started with usability testing in the first place.

We addressed the last issue in a previous post, ‘How to get started with usability with usability testing in seven simple steps‘, but the first two questions can still be quite confusing. It’s worth addressing the differences between these two types of tests, because both can be very useful for gathering certain types of information. Read on to read what kind of information each test is best for, and help learn what is the best kind of test for you.

A/B and Preference Testing for Usability

A/B Usability Testing

A/B Testing is a very popular method for testing variations in live sites; you can have two different variations of a text, button or whatever and find which one works best. This is achieved by sending roughly 50% of the sites traffic to the different vartiations (either A or B – not both) and seeing which one works best. Two useful options for this are Google Website Optimizer and Visual Website Optimiser – both of these tools are very handy for testing on live sites.

A/B usability testing is a very similar concept. Whatever ideas you have to test, whatever variations you can think of, you just upload them, set a task, and see which one works best. The great thing about this is you don’t need to make changes to your live site, and it’s easy to add multiple tasks to test different variations.

A/B usability testing is great for testing alternatives, for example navigation structure, button designs, button locations – basically anything where even a small variation could make a difference to the end user and the usability of your site, service or product.

Preference testing

Preference testing is when two images/wireframes/screenshots are shown side by side, and users can make a choice on which one they prefer based on the test criteria that you set for them – generally along the lines of a ‘which design do you prefer’ kind of basis.

Preference testing is really useful for testing a range of different things: it can help you to better understand conventions in design (as shown in our ‘The User Experience and Psychology of Colour’ article on Spyre Studios), for looking at preferences across cultures, for understanding how small differences can affect your users and so on. As with A/B usability tests, there is a huge range of different things you could test in this way, and ways that your site could benefit from this kind of testing.

Some examples: A/B and Preference tests

Of course, it’s easy to talk about these different testing methods, but the most effective way to understand what they really mean is to see them in action:

A/B testing

One great example of this is a test we did comparing Bing and Google. Obviously the objectives of the two sites is very similar, but the way they are structured is quite different. We wanted to find which one worked better – not about search results, but in terms of usability and optimisation.

Bing heatmap results

We looked at some of the more common goals that both of the search engines would be trying to achieve. In the example above, we’ve used finding advertising as part of our test – advertising being a crucial part of the business for any search engine. In the first part of the test, users are either directed to either a screenshot of Bing or Google, and try and find the link to advertise with that provider.

A/B test heatmap results - Google vs Bing

When looking at the results (shown above – click to enlarge) we can see that not only is the average click time for Google much lower in this example (just over 7 seconds to almost 11 seconds), but also that the success rate of users finding the correct button is much higher (77% for Google versus 65% to Bing).

What this means is that Bing should really focus more on the location of this button, and trying to make it more visible. Obviously the easier, more straight forward it is to advertise, the more people will advertise. Even a 1 or 2 percent bump to their advertising spend would mean significant revenue for the company.

If you are interested you can also take the test or view the results.

Preference testing

We recently wrote an article over at Spyre Studios talking about The User Experience and Psychology of Colour. It was based on the colour of labels they use at Clicky, a web analytics tool – where they often use red to display confirmation/positive messages as well as for failure/warning messages.

Colours and Psychology - heatmap testing

What our testing showed with quite an overwhelming majority is that most people (88% in our tests) associate red with failure.

Colours and Psychology - heatmap testing

It also showed that red was the colour that stands out the most, although as I argued in my post, this doesn’t make it a good reason to use it for all types of messages. Certainly if it’s overused, it will stop having much effectiveness.

Colours and Psychology - heatmap testing - red warning text

And indeed, what we can see for the above image is that most users think red makes the most sense for warning text – a huge 97% of users chose red for warning text. Another question in the test had 74% of users choosing green for their success message. You can take the whole test here, or view the results here.

While these might be the results you’d expect in this example, there are many times where based on culture, gender, age or a number of other factors that people would choose different options in this type of testing. If you want to make your website as effective as possible for your audience, you should really perform this type of testing.

What next?

So now you (hopefully) know the difference between A/B usability testing and Preference testing, you can work out which is the best option for you next time you are getting ready to test.

This brings us to the last point, which is frequency of testing; obviously in the earlier stages of design and development there is more testing to be done, but a key point to remember is constant, consistent usability testing to monitor for small changes in the internet psyche, and to adjust to the ever changing network. If you ever have an inspiration on how you could improve your site, test it and see how it works in reality. It’s never a bad time to test.

As I’ve quoted time and time again, ‘Build it and they will come; build it well and they will come back’. The better, more usable, more enjoyable your website, the better it will be for you and your users, and the more successful you and your site will be in the long run. How can you afford not to test? Why not head over to our homepage and sign up for your free IntuitionHQ account today. It’s always a good time to get started with testing.

Do you have questions or comments about this article, or usability testing in general? Feel free to ask – we love to help. And don’t forget to subscribe to our RSS feed to keep up to date with all the latest news in usability.

 

The Godaddy UX (Fail) – Results

Posted by Jacob Creech on March 1st, 2011

In my recent post on The Godaddy User Experience Fail I asked people to partake in a quick test to help gather a variety of views and interactions with the Godaddy site.

The results have started coming in, and it’s been quite interesting to see how people found the Godaddy experience. If you are interested you can take the test at http://video.intuitionhq.com/godaddy-ux, or just read on to see the results. It’s possibly not the most scientific test in the history of man, but you still get the idea that something isn’t quite right with the Godaddy UX.

Update: Hi to all the visitors from Godaddy – we’d love to hear your side of the story – and would respect your privacy if you wanted to post anonymously. Don’t be shy.

The results:

1) Where would you click to view your account?

Where would you click to view your account?

Where would you click to view your account?

Simple question to start with: Where would you click to view your account? As you can see in the results above 76% of people clicked the ‘My Account’ button and the remainder clicked the log in area – I’d say it was safe to say a 100% success rate; more or less what you’d expect for such a simple task. The average time for completion (top left of the results image) is a little long, but there is often such a delay with the first question of a test as people get accustomed to the interface.

2) Where would you click to view your expiring domains?

Where would you click to view your expiring domains?

Where would you click to view your expiring domains?

Another fairly straight forward question, but it’s always interesting to see the different ways people try and achieve the same goals. In this case clicking on ‘Domains’ won’t actually lead you to the page where you can renew your expiring domains but rather to a page where you can search for new domains and with a list of pricing for different domain names (so that’s where I could find that information). That means this page has an 80% success rate with an average click time of 11.26 seconds.

This means this page could probably do with some tweaking; if 20% of people are clicking in a different location to try and renew domains, Godaddy should perhaps incorporate the renew domain feature into the ‘Domains’ page. Supposing they have 1000 customers a day trying to renew domains, 20% (200) click the wrong location, and as a result say 25% (50) of those abandon their purchase (at roughly $10 a domain) that’s still $500 a day. Better than a kick in the knickers.

3) Based on the following information would you say you are:

Based on the following information would you say you are:

Based on the following information would you say you are:

Now, this seems like it would be very straight forward, but 20% say they are logged in, 56% say they aren’t and 24% aren’t sure. This is something that should be glaringly obvious and can lead to frustration for customers if it’s not as obvious as it should be. Definitely a fail on this front.

Even after having gone through the purchase process, I still couldn’t tell you if I was logged in or not – in fact it seems Godaddy has some sort of semi-logged in state which is really very confusing. Such basic functionality should really be fixed, and while immediate financial effects may not be obvious, I can imagine a number of users abandoning Godaddy after such frustrating experiences, and telling many others about their negative experiences.

4) Based on the following information, what currency would you think you are using?

Based on the following information, what currency would you think you are using?

Based on the following information, what currency would you think you are using?

OK, glad to see I’m not that only one who was a little confused by this. A full 20% either say they are using the wrong currency or aren’t sure what currency they are using. Why do they have the New Zealand flag there if they aren’t using New Zealand dollars? Yes, you can trace my IP address to New Zealand, congratulations, and yes, that is what my flag looks like, but why do you have it there?

Again, these are the little quirks that can slowly (or not so slowly) but surely cause a frustrating experience for users. Why not just make it obvious? I can cope with not having my flag there so long as the visual cues make sense.

5) How would you add this domain to your cart?

How would you add this domain to your cart?

How would you add this domain to your cart?

Interesting numbers here: 77% clicked in a location that would select the correct (or all) domain, which means 23% clicked somewhere else – and what’s more, there was an average click time of 22.72 seconds for this test – much too high, which means too much thinking. Clicking the continue button doesn’t actually add the domain to your cart, but it doesn’t actually tell you this until you are two steps further through the process. Can you feel the frustration brewing?

Adding a warning on this page that your domain hadn’t been added would be a very quick and simple fix to this problem, rather than letting users carrying on and trying to upsell them in the process.

6) Where would you click to toggle automatic renewal for this domain?

Where would you click to toggle automatic renewal for this domain?

Where would you click to toggle automatic renewal for this domain?

Kind of a trick question because it has a 100% failure rate – at least in my experience. Regardless of where I clicked and what I did, I couldn’t turn off auto-renew. I’m sure advertising at the superbowl is expensive, but I can’t image using tactics like this to keep customers will do good things for your business. I’d be very interested to hear if others had the same experience when renewing their domains with Godaddy.

7) Based on the following screenshot, would you say you are:

Based on the following screenshot, would you say you are:

Based on the following screenshot, would you say you are:

The same question as number 3 after having gone through the checkout process. 42% now believe they are logged in, 29% think they aren’t, and 25% don’t know. I can tell you which answer is right because I still don’t know. I did have to log in (again?) to actually access my domain management area, which would lead me to think I wasn’t logged in, but then again it knew one of my domains was expiring when I came to the site and let me pay for renewal so I’m really not sure. Does anyone have any insight into this? Very confusing in my opinion, and so the test results show.

8) Would you say the following page is easy to understand, a little confusing, or quite confusing?

Would you say the following page is easy to understand, a little confusing, or quite confusing?

Would you say the following page is easy to understand, a little confusing, or quite confusing?

A leading question maybe, but still, 84% of people say the page is either a little or quite confusing. Really Godaddy? Up your game! I imagine if they took 10% of their marketing budget and invested it in their site they could make some dramatic improvements. I’d like to think the trend is making content more understandable and accessible, designs cleaner and less cluttered, and generally towards providing an ever improving user experience. I’d say so far Godaddy is failing on all three fronts.

What does this mean?

Obviously it’s far too early for me to predict the demise of Godaddy, and so far they have such a huge slice of mindshare it’s hard to imagine someone overcoming them. But like all things web, it’s never too late for a strong, new challenger to come along, and it’s not too late for Godaddy to try and improve their game either.

Whichever side wins, there does need to be a focus on making as great a user experience as possible. As I’ve quoted before, “Build it and they will come; build it well and they will come back”. By developing the site to meet their target markets need, by making the experience an enjoyable one, by making a clear, understandable process and by constantly tweaking and improving their site, Godaddy could make a huge improvement to their service. Just a few quick usability tests (shameless plug) and they will have some ideas on how they should get started and what they could improve. Why not do the same for your site too?

What do you think of the Godaddy service? Do these test results help you? How could you improve your own site? Any questions or comments, be sure to let us know below.

If there are any other sites you’d like to see us test, leave a link in the comments and we’ll look at doing them next time round.

Don’t forget to subscribe to our RSS feed and follow us on Twitter and Facebook. Happy testing everyone.

 

What is website usability and other interesting tweets

Posted by Jacob Creech on February 14th, 2011

The web is full of experts on all sorts of topics (and website usability is no exception), and often it’s hard to discern who really knows what they are talking about, and who just read a book on the topic and fancies themselves an expert. Of course, I don’t want to judge too harshly, because the way I see it we are all learning the whole time, but some times I come across sites that really make me wonder just what people are thinking and how expert they could possibly be.

That said most of the sites I stumble across are really very well done, and I am constantly impressed with both the quality and quantity of information available on the internet, especially considering how much of this information you can get for free, or in exchange for your email address.

Today we have a large selection of great information, but I’m going to start with a site I was sent that while espousing the virtues of website usability manages to do quite the oposite:

What is website usability? Not this: http://imgur.com/BGas3 (image) #website #usability #UX #webdesign #fail

All I can say about this site is really? Really?

Interesting Post: Designing a Reason to Come Back: http://ow.ly/3UeVr #webdesign #UX #UCD

Anyone with kids will get this immediately – basically describes how using different events can help motivate people to return to your site (or game)

Website Usability Lessons from Chuck Norris http://ow.ly/3UaG4 #usability #UX #webdesign

Funny, well written post. Who doesn’t love Chuck Norris?

Should Developers also be UX Professionals and Graphics Designers? http://ow.ly/3S0Fn #UX #webdesign #usability

Thoughts? I’m sure I know a few people who can design and develop, but this post does make an interesting point

Interesting Look at User Personas: The Cheapest Way To Make More Money With Your Site http://ow.ly/3SKFO #Usability #UX

User personas are a useful tool to help examine your site, and make sure it works for who you’d like it to work for – this post might help motivate you towards that end

@TheOatmeal hits the nail on the head again: What I want from a restaurant website. http://bit.ly/gD5WBF #Usability #UX via @phostercreative

And a funny one to finish off with. The Oatmeal is a great comic, and once again this post sums up poor design very succinctly. Check it out

That’s all for this week, if you’ve got any great post, resources or information you’d like to share, let us know and we’ll be sure to add it next time round.

Happy testing everyone.