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Mobile Usability Test: iReddit

Posted by Jacob Creech on July 8th, 2011

 
Reddit is one of the most popular, successful social news sites online. It’s full of interesting stories from every topic under the sun, and can be pretty much anything you want it to be. It’s a great site to waste a lot of time on, and there are always plenty of interesting stories (as well as pictures and memes) to find.

Like most popular sites and services (and us), they also have their own iOS app, iReddit, for browsing stories, pictures and other valuable content while you are on the go, or just browsing from the comfort of your iDevice.

Continuing on from our recent website usability reviews of Gizmodo and TED, this time around we are going to be testing iReddit.

Read on to see how we formulate our test questions, what our iPad usability testing looks like, and our final thoughts on the iReddit app.

The iReddit App

 
As with the Reddit website, you can’t accuse this app of being over-designed. When you open the app, you see a list of popular sub-reddits (categories within the site), that is customised from your account details supposing you’ve logged into the app.

Reddit Mobile App - iReddit

Reddit Mobile App - iReddit

One of the most common types of content on the Reddit site are images, and these also integrate nicely into the app for viewing, voting and so on.

You can also view your comments and replies, look through all the sub-reddits on the site, and most everything else that you are likely to do from your mobile device.

Based on this information, and an idea of what some of the most common tasks people are likely to perform with the app are, lets go ahead and formulate our questions.

The Questions

 
Where would you go to enter your login details?
I suspect most users who download this app would already be Reddit users, and hence entering their login details and getting access to the sub-reddits they follow most is probably the first thing they’d do upon entering the app

Where would you go to view the Reddit front page?
The front page has the largest amount of traffic, and for many users this page is the first stop to see the latest and greatest posts on the Reddit site.

How would you view your comments and comments others have responded to?
Commenting is very popular on Reddit, and some posts can have thousands of comments on them. Therefore, on would imagine commenting is an important function of the app as well.

How would you view the sub-reddit, ‘Design’?
The Design sub-reddit is one of my personal favorites. In this case however, we are just testing how easy it is for users to find different areas of interest on the site.

How would you view the most recently submitted posts?
Finding new posts on the site is pretty key, because otherwise new content would never make it to the front page.

How would you cast an upvote for this post?
Voting is what gets good stories to the top. Upvotes and downvotes are what sort out the good content and the bad. A core part of the site, and a core part of the app as well.

How would you view comments on this post?
As I stated earlier, viewing and commenting on posts is one of the many reasons people frequent the site. This is testing how easy it is for them to view comments on a particular post.

How would you share this post?
As a social site, sharing is a big component of Reddit. If you find a great story (or more likely, a funny picture) you’d probably like to share it with your friends. Lets see if users can work out how.

The Testing Process

 

Loading up the Usability iPad app

Loading up the Usability iPad app

For this test, I took my iPad out with me to a friends party, and just asked everyone to pass it around as the evening progressed. I also asked people to write down if they were iOS users, Reddit users, or both. At the end of the night, 30 people had taken the test, 18 of whom were iOS users, 8 of whom were Reddit users, and 3 of whom were both iOS and Reddit users. All 3 had used the iReddit app before.

Usability testing on the iPad

Usability testing on the iPad

Bearing all that in mind, lets go on and look at the results. If you are interested, you can also take the test yourself – either on your iDevice or in your web browser.

The Results

 

Where would you enter your login details?

Where would you enter your login details

Where would you enter your login details?

For the first question there is a pretty great result; 97% of users found the right location with an average click time of just 5.71 seconds. For a simple interface like this, anything over 80% success rate, and an average click time of less than 10 seconds is very strong, so this is a great result.

Where would you go to view the Reddit front page?

Where would you go to view the Reddit front page?

Where would you go to view the Reddit front page?

An even stronger result than the first question. 100% success rate, and an average click time of 4.22 seconds. This could be influenced by the fact the question text is the same as the label, but it’s a good indication that users know where to go.

How would you view your comments and comments others have responded to?

How would you view your comments and comments others have responded to?

How would you view your comments and comments others have responded to?

A weaker results than the previous two questions. An average click time of 9.04 seconds and a success rate of 80%. They could improve the response time by reconsidering the label they use here – perhaps something like ‘Recent comments’ would work better. This would be a good question to run an A/B test on so they could try some different label variations to see what works best.

How would you view the sub-reddit, ‘Design’?

How would you view the sub-reddit, 'Design'?

How would you view the sub-reddit, 'Design'?

A fantastic result here; the users are obviously getting more familiar with this interface. An average click time of just 3.37 seconds, and a 100% success rate. Really a great result.

How would you view the most recently submitted posts?

How would you view the most recently submitted posts?

How would you view the most recently submitted posts

Yet another great result – an average click time of 3.66 seconds, and a 100% success rate. It just goes to show the simple UIs can be extremely effective.

How would you cast an upvote for this post?

How would you cast an upvote for this post?

How would you cast an upvote for this post?

4.39 seconds average response time, and a 97% (29/30) success rate. I’m not really sure what the other user was thinking here, possibly they were confused by what an upvote is, but clearly most users had a pretty good understanding. Still a great result.

How would you view comments on this post?

How would you view comments on this post?

How would you view comments on this post?

3.58 second average response and 100% success. Fantastic. Evidently this comment icon is pretty universally understood. Granted our test participants were pretty tech savvy, but this is a great response.

How would you share this post?

How would you share this post?

How would you share this post?

A small amount of confusion here with a couple of people clicking the Facebook share rather than the built in sharing solution. Still, with a success rate of 93% and an average response time of 3.48 seconds, this is a fantastic result.

Conclusion

 
As you can see from the results – which you can also view in their entirety – the iReddit app has done very well. Although some people complain about the simplicity of the user interface, the app is obviously very functional.

The only recommendation I would make for this app is reconsidering the labels they use for viewing comments; this was the only question that caused the users we tested any kind of problem. Obviously increased familiarity with the app would also help cut down the response time, but considering this is the only question that caused an issue, it would probably be worthwhile to improve the experience just that little bit more.

Overall they have obviously done a great job on keeping this app very usable, and for all those Reddit fans out there, and those that just enjoy finding interesting content (and who aren’t too easily offended) the app is a very worthwhile download.

Final Score: 9.5/10

The results of our testing were almost perfect, and aside from the commenting label question, we had an absolutely fantastic response time across all of our users. A very usable app.

What do you think of the iReddit app? Do you think it’s very usable? Be sure to let us know in the comments below. You can also run your own tests on IntuitionHQ.com or using our Usability iPad app and see how your results stack up.

Don’t forget to subscribe to our RSS feed, and follow us on Twitter and Facebook to share your thoughts on what we should test in the future, and to keep up with all the latest usability news.

 

Usability iPad App: The Winners

Posted by Jacob Creech on June 20th, 2011

Last week we announced our Usability app for iPad, and a competition for 5 promo codes for the app to go along with it. We’ve had a great response, and had some great ideas on what people would like to test with the app. Thank you all for your comments and Tweets – we really do appreciate it.

If you haven’t seen that app yet, you really should go and check it out. Here are a couple of screenshots to give you an idea:

Usability iPad app - Sign in

Usability iPad app - Sign in

Usability iPad app: TED website test

Usability iPad app: TED website test

The Usability app has a really simple interface for testing so you can get your apps, sites and other ideas out there and collect useful, relevant data from your stakeholders, clients, users, and anyone else you care to test in no time. We’re pretty chuffed with it, and we hope you will be too.

Now, on to the winners of our competition:

The Winners

Today I’m happy to announce the winners of our competition. They will all receive a promo code for the app, as well as a free usability test on the IntuitionHQ site, so they can get testing straight away. Without further ado, the winners are:

Congratulations to all our winners – we’ll be in touch (please DM us if you don’t hear from us within 24 hours), and to those of you that didn’t win this time round, we have a giveaway running over on UXBooth as we speak, and more competitions and giveaways coming up soon. Thanks all for your entries.

Win Smashing Books 1 and 2 with IntuitionHQ

Win the Smashing Books with IntuitionHQ

Win the Smashing Books with IntuitionHQ

For the designers among you, you may also be interested in another giveaway we are running on our Facebook page: You can win the Smashing Books (both 1 and 2) delivered to your door anywhere in the world by simply filling in the form on our Facebook page. No strings (although we’d be much obliged if you liked our page), just a chance to win two really great books.

That’s all folks

That’s all for now, but be sure to follow us on Twitter and Facebook, and subscribe to our RSS feed to keep up with all the latest news and developments in Usability, as well as more chances to win.

Happy testing all, and congratulations again to our winners.

The team at IntuitionHQ.

 

Usability iPad App – 5 Promo Codes to Giveaway

Posted by Jacob Creech on June 16th, 2011

 
To quote Professor Farnsworth: Good news, everybody!

We’ve been working hard behind the scenes here at IntuitionHQ, and one of the things we’ve been working on is an iPad app – which is now available in the app store for $2.99US ($4.19NZ). Needless to say, we are pretty excited.

Imagine taking your tests out on your iPad – to your clients, stakeholders, or even strangers in the street. It takes guerrilla usability testing to a whole new level. We’ve got a whole bunch of exciting features in store for future updates as well.

We’d like to tell you a little more about the app, and of course, give away some promo codes so you can try it out yourself. To be in to win all you need to do is leave a comment on this post, or retweet it for others to see. If you comment and retweet you double your chance of winning. Simple, huh?

Update: We’ve announced the winners of the five promo codes. Congratulations to those who won, and to those who didn’t check out our post for more chances to win.

Now, as for the app:

The Usability iPad App

Usability iPad app - Sign in

Usability iPad app: Sign in

The Usability iPad app works together with IntuitionHQ. You simply log in to your account, and all your published tests will be displayed. It works for A/B tests and preferences tests as well as single tests, and everything is seamless to the users.

Usability iPad app: Published Projects

Published Projects

Once your in your projects screen, you just tap on the project you’d like to test. The images are all cached on your device (they all download once you log in), and the testing process is lightening fast.

Usability iPad app: TED website test

Usability iPad app: TED website test

If you have longer screenshots, you can scroll around like you usually would – the app only records your ‘clicks’ when you tap on the screenshot.

Usability iPad app: TED website test

TED website test

You can test all sorts of things with the app – as well as your iPhone and iPad apps, you can easily test websites, ask questions and more. Our recent user experience and psychology of colour is a great example of this:

Usability iPad app: User Experience of Colour test

User Experience of Colour test

Usability iPad app: User Experience of Colour test

User Experience of Colour test

When one user finishes the test, you can either choose to go back to your projects, or to go on to your next participant. Simple.

Usability iPad app: Completed test

Completed test

Leave your comments and retweet to win

We’ve love you hear your feedback on the Usability iPad app. What would you use it for? How does it look to you? Any features you’d like us to add? Let us know below, and be in to win a promo code for the app. Good luck!

Happy testing all,

The team at IntuitionHQ.

Do you have a blog? Interested in writing a review of our Usability iPad app? Leave a comment below, send us a message on Twitter @IntuitionHQ or on Facebook.com/IntuitionHQ and you could be in for a free copy of the app.