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Archive for March, 2011

Simple Usability/UX Checklist

Posted by Jacob Creech on March 29th, 2011

I recently wrote a post over at Hongkiat about How to ruin a good user experience in 20 simple steps. As you can gather from the title, it’s got a bunch of different points that can cause a terrible User Experience

There is a lot of really useful information there, and it seems to me like the sort of thing that could be very handy in checklist form, and so I’ve made a checklist with a few extra points here and there, and some input on why I think these points are important. more »


New Features on IntuitionHQ: Social Networking and WYSIWYG

Posted by Jacob Creech on March 17th, 2011

We always receive a number of interesting requests for features people would like to see implemented in IntuitionHQ, and keep a list of them all – along with amount of requests for each particular feature.

Some of the more popular ones have been social networking integration and an improved WYSIWYG editor, and I’ve got good news on both fronts.

Social Networking Integration

Our social networking integration is really very simple: when you log into your account head to the “Account (billing)” tab, and you’ll see the “Connect to Social Networks” area:

Account (Billing) tab

Connect to Social Networks

Simply hit connect, fill in your account details on Facebook or Twitter, and you’re accounts will be linked.

Connected to Twitter as @intuitionhq

Now when you go to publish a test, you’ll be offered the option to share your test on whichever social networks you are connected with:

Promote your test on Twitter and/or Facebook

And the results:

Promote your tests on twitter

Simple, easy, and hopefully useful. Feel free to leave your comments on this below.


We’ve also implemented a new and improved WYSIWYG editor which you’ll see whenever you are creating a new project:

Promote your tests on twitter

It’s much simpler, and the formatting is much more reliable than the old one. It automatically parses email address and URLs the begin with either www or http:// – so you don’t need to worry about that when adding links either. We hope you’ll like the changes.

We’ve also made a few under the hood changes which speed things up a bit, and make the experience of using IntuitionHQ that much more enjoyable.


The last thing to add is that we’ve also started working on a couple of translations of IntuitionHQ – we are starting with German and Spanish (since we have a German and Mexican working here), and are looking to move forward from there. If there are languages you’d like to suggest, or if you’d like to test the languages we have in development, again, please let us know.

If you have any feedback on the new features we’ve added, or features you’d like to suggest, please do let us know. We are always striving to improve, and love feedback from our users.

Happy testing everyone.


Update: Solved – Site issue: Problems with signup

Posted by Jacob Creech on March 16th, 2011

Update: The issue has been resolved, and sign up is working perfectly. We apologise for any inconvenience caused by this issue. If you have any questions, please email us on [email protected] or on Twitter @IntuitionHQ. Thanks for your understanding.

We’ve noticed some users are having problems when trying to sign up for an account on IntuitionHQ. If you are having issues, please leave a comment on this post, email us on [email protected] or on Twitter @IntuitionHQ.

Our sincerest apologies for this issue; we will be offering a free test credit to all those who have been affected.

Please note everything is operating as per usual for users who already have accounts; this just affects users trying to sign up.

Thanks for your understanding,

The team at IntuitionHQ.


The Dangers of Design By User and Other Interesting Tweets

Posted by Jacob Creech on March 11th, 2011

A range of interesting Tweets this week, including the Dangers of Design By User which has stirred up a lot of debate. The avalanche of mobile related tweets continues, and there are some really interesting tweets for both designers and developers. Mobile usability is definitely one big part of this, and something we have a particular interest in.

There is also a range of other interesting topics ranging from marketing for startups to the search for the perfect CAPTCHA. Read on to find out more, starting with a quick look at the state of Wikipedia:

Awesome video/visualisation: The State of Wikipedia http://ow.ly/49Bzd #wiki #online #design

Neat video produced for the anniversary of Wikipedia – worth a look for all the Wiki fans out there.

The Dangers of Design by User: http://ow.ly/49HT3 #usability #UX #design #webdesign

Interesting post on a topic near and dear to many a designers heart. Pity the site is so… purple, but still a good read.

Use (or looking to use) personas as part of your process? Check out this persona template: http://ow.ly/49Ccb #usability #UX #UCD #personas

Really nifty little template to speed up the process of making personas, and save you some thinking too.

Silly CAPTCHA - unreadable
Um, what?

Really interesting post – In Search Of The Perfect CAPTCHA: http://ow.ly/48UIW #usability #UX #spam #CAPTCHA

Really insightful look at CAPTCHAs on Smashing Mag. The comments are worth a read too – some really interesting ideas there.

The perils of persuasion and user experience: http://ow.ly/48Ucl #UCD #UX #usability #usertesting

An interesting look into the world of user experience design.

Top 6 Mistakes to Avoid in Mobile Usability ==> http://bit.ly/dFP6ZO via @inphoenity #usability #UX #mobile

Great advice for anyone interested in mobile, and making mobile apps/sites that don’t suck.

Good weekend reading – Marketing for startups in 8 simple steps: http://ow.ly/47yRf #marketing #startup

Good advice for anyone really, from The VC himself…

Best Practices for Mobile App Sites: http://ow.ly/47z4Y #mobile #apps #bestpractice #usability #UX

Building a site for your mobile app? Here are some best practices to consider.

Neat concept » Post-Touchscreen Interface – The Looking Glass: http://ow.ly/48UdK #usability #UX #touchscreen #design #mobile

And a look into the future to finish off with – a concept for the future of the touchscreen.

That’s all for this week, be sure to let us know in the comments if there are any great sites/tweets we’ve missed.

Have a great weekend, happy testing everyone.


Mobile Usability and other interesting tweets

Posted by Jacob Creech on March 2nd, 2011

A busy week this past week, and as always, lots of fantastic information on mobile usability floating around the Twittersphere. Mobile and mobile usability seems to be (unsurprisingly) a growing trend of 2011, and so this week there are a lot of trends talking about mobile – apps, mobile websites and making a usable, enjoyable mobile user experience.

This really good information, and something we can all learn from; mobile visits to IntuitionHQ have recently passed views from Internet Explorer – and so it’s really time to consider how to approach this growing trend. Read on for some really interesting tweets on this subject and more.

The tweets:

Considerations for mobile design

Considerations for Mobile Design (Part 2): Dimensions on @UXBooth: http://ow.ly/45SpN #webdesign #mobile #UX #usability

Part of an ongoing series from UXBooth; great information and well worth a read, all about mobile design and mobile UX.

Really interesting post: Star Power in Mobile UX Design http://ow.ly/456za #mobile #UX

Talking about marketing for apps, and how reviews make the difference. A really interesting insight.

The Godaddy User Experience (fail): http://ow.ly/4328G #UX #Usability #Fail #godaddy

One of our own; a dissection of the Godaddy UX, and what it’s doing wrong.

The Godaddy UX Fail

The Godaddy UX (Fail) – Results: http://bit.ly/eZoN8V #usability #UX #godaddy #fail #heatmap #usertesting

The results of the usability test we did on Godaddy, and some tips on how they could improve their UX.

9 women x 9 hours = 9 usability insights – http://ow.ly/4294S #ui #ecommerce #usability via @2cre8

Learn about peoples habits and usable design by actually talking to them. People need to learn this.

What happens after Yahoo acquires you http://bit.ly/h8Vbqa via @designusability: #webdesign

A sad but true look at what happens after a Yahoo Acquisition – what companies have taken off after being acquired by Yahoo?

Designing For Start-Ups: How To Get The Message Across

Designing For Start-Ups: How To Get The Message Across http://ow.ly/430iA #startups #webdesign #UCD

Good information for anyone in a startup, or anyone looking to learn the process. Heck, useful for anyone in design really.

Usability First – Introduction to User-Centered Design http://bit.ly/g8pl7p #ux #UCD via @whatterz

A brief summary of UCD, UX, Usability and more. Good for those getting started.

Thanks for dropping by!

That’s all for this week. Be sure to subscribe to our RSS feed or follow us on Twitter to keep up with the latest news. Feel free to sign up for a free IntuitionHQ.com account to do some testing of your own as well.

And remember to let us know if you’ve got any interesting links or resources you’d like to see here. We love to share.

Happy testing.

Posted in: Tweets

The Godaddy UX (Fail) – Results

Posted by Jacob Creech on March 1st, 2011

In my recent post on The Godaddy User Experience Fail I asked people to partake in a quick test to help gather a variety of views and interactions with the Godaddy site.

The results have started coming in, and it’s been quite interesting to see how people found the Godaddy experience. If you are interested you can take the test at http://video.intuitionhq.com/godaddy-ux, or just read on to see the results. It’s possibly not the most scientific test in the history of man, but you still get the idea that something isn’t quite right with the Godaddy UX.

Update: Hi to all the visitors from Godaddy – we’d love to hear your side of the story – and would respect your privacy if you wanted to post anonymously. Don’t be shy.

The results:

1) Where would you click to view your account?

Where would you click to view your account?

Where would you click to view your account?

Simple question to start with: Where would you click to view your account? As you can see in the results above 76% of people clicked the ‘My Account’ button and the remainder clicked the log in area – I’d say it was safe to say a 100% success rate; more or less what you’d expect for such a simple task. The average time for completion (top left of the results image) is a little long, but there is often such a delay with the first question of a test as people get accustomed to the interface.

2) Where would you click to view your expiring domains?

Where would you click to view your expiring domains?

Where would you click to view your expiring domains?

Another fairly straight forward question, but it’s always interesting to see the different ways people try and achieve the same goals. In this case clicking on ‘Domains’ won’t actually lead you to the page where you can renew your expiring domains but rather to a page where you can search for new domains and with a list of pricing for different domain names (so that’s where I could find that information). That means this page has an 80% success rate with an average click time of 11.26 seconds.

This means this page could probably do with some tweaking; if 20% of people are clicking in a different location to try and renew domains, Godaddy should perhaps incorporate the renew domain feature into the ‘Domains’ page. Supposing they have 1000 customers a day trying to renew domains, 20% (200) click the wrong location, and as a result say 25% (50) of those abandon their purchase (at roughly $10 a domain) that’s still $500 a day. Better than a kick in the knickers.

3) Based on the following information would you say you are:

Based on the following information would you say you are:

Based on the following information would you say you are:

Now, this seems like it would be very straight forward, but 20% say they are logged in, 56% say they aren’t and 24% aren’t sure. This is something that should be glaringly obvious and can lead to frustration for customers if it’s not as obvious as it should be. Definitely a fail on this front.

Even after having gone through the purchase process, I still couldn’t tell you if I was logged in or not – in fact it seems Godaddy has some sort of semi-logged in state which is really very confusing. Such basic functionality should really be fixed, and while immediate financial effects may not be obvious, I can imagine a number of users abandoning Godaddy after such frustrating experiences, and telling many others about their negative experiences.

4) Based on the following information, what currency would you think you are using?

Based on the following information, what currency would you think you are using?

Based on the following information, what currency would you think you are using?

OK, glad to see I’m not that only one who was a little confused by this. A full 20% either say they are using the wrong currency or aren’t sure what currency they are using. Why do they have the New Zealand flag there if they aren’t using New Zealand dollars? Yes, you can trace my IP address to New Zealand, congratulations, and yes, that is what my flag looks like, but why do you have it there?

Again, these are the little quirks that can slowly (or not so slowly) but surely cause a frustrating experience for users. Why not just make it obvious? I can cope with not having my flag there so long as the visual cues make sense.

5) How would you add this domain to your cart?

How would you add this domain to your cart?

How would you add this domain to your cart?

Interesting numbers here: 77% clicked in a location that would select the correct (or all) domain, which means 23% clicked somewhere else – and what’s more, there was an average click time of 22.72 seconds for this test – much too high, which means too much thinking. Clicking the continue button doesn’t actually add the domain to your cart, but it doesn’t actually tell you this until you are two steps further through the process. Can you feel the frustration brewing?

Adding a warning on this page that your domain hadn’t been added would be a very quick and simple fix to this problem, rather than letting users carrying on and trying to upsell them in the process.

6) Where would you click to toggle automatic renewal for this domain?

Where would you click to toggle automatic renewal for this domain?

Where would you click to toggle automatic renewal for this domain?

Kind of a trick question because it has a 100% failure rate – at least in my experience. Regardless of where I clicked and what I did, I couldn’t turn off auto-renew. I’m sure advertising at the superbowl is expensive, but I can’t image using tactics like this to keep customers will do good things for your business. I’d be very interested to hear if others had the same experience when renewing their domains with Godaddy.

7) Based on the following screenshot, would you say you are:

Based on the following screenshot, would you say you are:

Based on the following screenshot, would you say you are:

The same question as number 3 after having gone through the checkout process. 42% now believe they are logged in, 29% think they aren’t, and 25% don’t know. I can tell you which answer is right because I still don’t know. I did have to log in (again?) to actually access my domain management area, which would lead me to think I wasn’t logged in, but then again it knew one of my domains was expiring when I came to the site and let me pay for renewal so I’m really not sure. Does anyone have any insight into this? Very confusing in my opinion, and so the test results show.

8) Would you say the following page is easy to understand, a little confusing, or quite confusing?

Would you say the following page is easy to understand, a little confusing, or quite confusing?

Would you say the following page is easy to understand, a little confusing, or quite confusing?

A leading question maybe, but still, 84% of people say the page is either a little or quite confusing. Really Godaddy? Up your game! I imagine if they took 10% of their marketing budget and invested it in their site they could make some dramatic improvements. I’d like to think the trend is making content more understandable and accessible, designs cleaner and less cluttered, and generally towards providing an ever improving user experience. I’d say so far Godaddy is failing on all three fronts.

What does this mean?

Obviously it’s far too early for me to predict the demise of Godaddy, and so far they have such a huge slice of mindshare it’s hard to imagine someone overcoming them. But like all things web, it’s never too late for a strong, new challenger to come along, and it’s not too late for Godaddy to try and improve their game either.

Whichever side wins, there does need to be a focus on making as great a user experience as possible. As I’ve quoted before, “Build it and they will come; build it well and they will come back”. By developing the site to meet their target markets need, by making the experience an enjoyable one, by making a clear, understandable process and by constantly tweaking and improving their site, Godaddy could make a huge improvement to their service. Just a few quick usability tests (shameless plug) and they will have some ideas on how they should get started and what they could improve. Why not do the same for your site too?

What do you think of the Godaddy service? Do these test results help you? How could you improve your own site? Any questions or comments, be sure to let us know below.

If there are any other sites you’d like to see us test, leave a link in the comments and we’ll look at doing them next time round.

Don’t forget to subscribe to our RSS feed and follow us on Twitter and Facebook. Happy testing everyone.