It’s been a busy time here lately. IntuitionHQ is really starting to take off, and all the stars have come into alignment. Usability is more than just selling IntuitionHQ to us though, it’s about making the web a better, more enjoyable experience for all.
What better way to spread this message than communicating with designers and developers directly, and letting them know all about the process of usability. Last week we were lucky enough to have an article featured on UXBooth.com, a great UX blog. The article we wrote, in case you haven’t guessed already, was entitled http://www.uxbooth.com/blog/usability-testing-dont-guess-test/.
In the article I discussed just what usability testing is – although I assume you already know this since you’re here; what usability testing can do for you by increasing returns and easing the design process; and how we integrate usability testing into our workflow. It’s definitely worth a read if you’d like to know just how we use it, and to learn how well it can work for you.
The basic premise is very simple though; the more usable (and in combination with good design) a site is, the more people will enjoy using it. The more people enjoy using it, the more they will come back, and the more they will share it with others. Ultimately this leads to a much more successful site for you and your clients, and more follow up sales from clients, and through recommendations in the future. So finally, a more successful business for you. It’s certainly not rocket science.
The other benefit is that it can help you to win contracts in tight situations. All other things being equal, having a good understanding of usability and UX, and knowing how to go through the testing process will set you apart from your competition, and really add value for your clients. Makes sense, doesn’t it?
Do you have any other ways you integrate usability testing into your process? Any suggestions for us on features you’d like to add? Any other comments? We’d love to hear them all.
Until next time, all the best from the team at IntuitionHQ,